I came across this clothes advertisement from 2007 and thought the debate surrounding it presented an interesting social commentary as people can and will get away with presenting images/people a certain way that would not have been acceptable in previous decades. This advert pushes it too far, it is clearly promoting violence, and this violence dominates what it is actually supposed to be promoting. It is aimed at young people in Chile, presenting a woman beaten up and a dead person shot in the head. If I looked at this advert without reading about it I would not have a clue what it was advertising, I would immediately be focused on the violence. This is very contraversial because it is aimed at young people, although I do not know how they could get away with advertising this to any one of any age.
The advertisement actually violated Chilean Code of Advertising Ethics and was banned. The adverts encouraging violence to promote a clothing brand.
The arguement the company who made the campaign and advertisement was that the advertisements were based on popular films such as Pulp Fiction and Kill Bill. The advertisers further contended the advertisements neither support nor induce to violent acts and labeled it as a simple parody of mentioned movies.
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