Monday, 21 March 2011

Portfolio Task 5- How Do We Read a Photograph?

In approximately 500 words- summarise the authors main points then conduct a brief critical reading of a photograph of your choosing in the way the text suggests.

In the text ‘How to read a photograph?’ the author suggests that we not only see a photograph, which is a passive act of recognition, we read the image not only as a photograph but as a text.

Victor Burgin insists-

‘The intelligibility of the photograph is no simple thing; photographs are texts inscribed in terms of what we may call ‘photographic discourse’…’

This is saying that the image is not only an image or what it may seem on the surface. At first glance it may be, but the meaning and connotations within a photograph and its subjects have much deeper meaning. The image presented on the surface often differs from true realities. The photograph presents an ideological subject. This is the photographic language within the image; it presents different interpretations of the world/people and lives. What is really happening beneath the superficial stance or pose. Mundane and seemingly simple scenes are a lot more complicated than at first look. There is a deeper cultural/ political/social context once looked at closely; photographs with seemingly clear meaning can often be unclear and need a deeper reading of their photographic language.


‘A former slave displaying a horn used to call slaves’

This photograph was taken by Russell Lee in 1939 in Texas. The title of the photograph reveals a much deeper meaning to the image than first imagined. The man seems relaxed at first look at the photograph but he is definitely not that. He becomes a strong figure, being able to hold this object which represents such horrific memories. The photographic language and text presents a whole history of abuse and discrimination within black people and slavery. Whilst a slave it would have been unimaginable to think that this man would one day be sat holding the horn, which is so much more than just a horn, it is a symbol of a horrific time in history of abuse and racism. It is significant that the man is holding this horn because of what it represents, the oppression and ridicule. Russell Lee knows what he is capturing here, as in the text says,

'One never 'takes' a photograph in any passive sense. To take is active. The photographer imposes, steals, re creates the scene/seen according to the cultural discourse'

Lee wants to engage a deeper reading of the man and context of the image, he encourages this deeper reading of the photograph, the photograph can be read as a text with so much history behind the subject. The photograph is certainly not passive as this quote suggests, there is a cultural presence captured not just 'taken'.

The man is looking into the distance, possibly imagining the sound of the horn and being called in for work. He is the centre of the image on these wooden steps which is significant as before he would have been a background extra a photograph, as a slave he was not respected. The door is wide open, and the padlock unlocked, this presenting his freedom finally. But is he ever free? The memories still there forever, this awful history will never be erased.

Wednesday, 16 March 2011

Portfolio Task 4- Postmodernism

Find five images of what you consider to be Postmodern Visual Communication.

Post Modernism is a late 20th Century style in art characterized by a general distrust of ideologies. There was much debate over what constitues art. With the introduction of new technologies and new ideas in society created experimentation in art and graphic design, mixing different styles and medias and moving away from Modernism.


Warhol, A (1962) 'Campbell's Soup Cans' http://en.wikipedia.org/wiki/Campbell%27s_Soup_Cans

This presents Postmodernist Visual Communication as it is a graphic image of a mundane object repeated over and over again, presenting an image in the debate over what really constitutes art. It is mixing different styles and rejecting the norm of what is considered art, using new printing techniques.

Oldenburg, C (1966) 'Soft Bathtub' http://en.wikipedia.org/wiki/File:Soft_Bathtub.jpg

This image of the 'Soft Bathtub' is completely rejecting the norm of what constitues art making it Postmodernist Visual Communication.

Carson, D (1990's) 'Advertising Design' http://citrinitas.com/history_of_viscom/images/computer/davidcarson.html

David Carson using text over a photograph presents Postmodernist Visual Communication as it is using mixed medias with the text dominant in the photograph. This is using new technologies and new ideas of what art should be, with the rise of photography and graphics as artforms in themselves.

Hamilton, R (1956) 'Just What Is It that Makes Today's Homes So Different, So Appealing?' http://en.wikipedia.org/wiki/Richard_Hamilton_%28artist%29

This collage style is mixing medias and styles within art to create its own image and context. It is mixing new materials and is very experimental.


Lichtenstein, R (1963) 'Drowning Girl' http://www.lichtensteinfoundation.org/frames.htm

Lichtenstein's image presents a Post Modernist Pop art image, in the format of a comic strip. The colour and drawing style used go against the traditional ideas art.

Portfolio Task 3- Avant-Garde

In approximately 300 words discuss the concept of the 'Avant Garde' in relation to two examples of Graphic Design. Include pictures and full references to the works you are discussing.

Avant-Garde refers to an experimental and innovative time in art, politics and culture. It pushes the boundaries within art and design. Some Avant-Garde art movements include; Cubism, Constructivism, Fauvism, Expressionism, Futurism, Pop-Art, Dada, Surrealism, Bauhaus. These movements had a huge impact of the evolution of Graphic Design as an art form.

Jan Tschichold (1902-1974) was an artist/graphic designer associated with the Bauhaus art movement. Avant- Garde Graphic Design is shown in the Bauhaus artistic style with the use of bold colours, lines and simple layouts. Jan Tschichold described this as ‘impersonal creatvity’. The artwork produced rejected the norm and ideas of what art should be, with the introduction of the term ‘Graphic Design’ to describe this new artistic style. Using typography to communicate messages, often political messages, these works clearly show a strong influence of Avant-Garde ideas and present a new way to present culture, politics and move away from tradition. These shapes, typography of the Avant-Garde are seen in this image by Jan Tschichold. He liked to use a standardized size and layout to convey messages quickly and clearly.





A. M. Rodchenko, URSS 1925

Alexander Rodchenko was a Constructivist Artists to emerge after the Russian revolution. He was a painter, graphic designer and eventually a photographer. This image presents a message and bold lines and typography. This new visual culture began to arise in the Avant-Garde experimental period in art. Rodchenko was innovative in photography, he liked to photograph from different angles and viewpoints to create experimental representations and perspectives; rejecting the norm of traditional ways of photographing.

Alexander Rodchenko

A Video I found whilst researching-


Wednesday, 15 December 2010